{"id":1143,"date":"2019-09-12T12:55:41","date_gmt":"2019-09-12T10:55:41","guid":{"rendered":"https:\/\/gb.kstw.de\/2018\/?post_type=dt_portfolio&p=1143"},"modified":"2022-10-17T16:10:28","modified_gmt":"2022-10-17T14:10:28","slug":"bochum-nur-mit-k","status":"publish","type":"dt_portfolio","link":"https:\/\/gb.kstw.de\/2018\/project\/bochum-nur-mit-k\/","title":{"rendered":"Bochum nur mit K"},"content":{"rendered":"

[vc_row equal_height=“yes“ css=“.vc_custom_1567677367483{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}“][vc_column][vc_row_inner][vc_column_inner width=“1\/2″][vc_column_text css=“.vc_custom_1569410430140{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}“]Aktion<\/strong><\/span> \u2013 22.05.2018<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/2″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=“.vc_custom_1569580483766{padding-top: 2% !important;}“]<\/p>\n

Wie Bochum, nur mit K<\/h1>\n

[\/vc_column_text][vc_row_inner][vc_column_inner][vc_custom_heading text=“Nachdem die UniverCity Bochum frech s\u00e4mtliche K\u00f6lner Hochschulen mit ihren Plakaten zugekleistert hatte, konterte das Werk mit eigener Plakatkampagne.“ font_container=“tag:p|font_size:20|text_align:left|color:%23323434″ use_theme_fonts=“yes“ css=“.vc_custom_1666015826876{padding-bottom: 3% !important;}“][vc_column_text css=“.vc_custom_1569580527035{padding-bottom: 5% !important;}“]Dem Bochumer Slogan \u201eWie K\u00f6ln. Nur bezahlbar\u201c stimmte das Werk so gar nicht zu und machte daraus \u201eWie Bochum. Nur mit K\u201c und spielte damit auf die K\u00f6lschrock-Band Kasalla und deren Hit \u201eStadt met K\u201c an. Damit Bochumer in K\u00f6ln kein Heimweh bekommen, gibt’s in der Universit\u00e4t zu K\u00f6ln den Barbarastollen. Denn nicht nur der Karneval macht K\u00f6ln einzigartig als Studienstadt, sondern \u2013 wer h\u00e4tte das gedacht? \u2013 es hat ebenso wie Bochum einen Bergstollen. Die wichtigste Botschaft der Kampagne war es jedoch, mit einem kleinen Augenzwinkern zu vermitteln, dass die Studierendenwerke das Leben in jeder Stadt besser \u2013 und vor allem g\u00fcnstiger \u2013 machen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1567681807763{padding-right: 10% !important;padding-left: 10% !important;}“][vc_column][vc_masonry_media_grid element_width=“6″ initial_loading_animation=“fadeIn“ grid_id=“vc_gid:1666015812903-4ef7daf6-b325-1″ include=“1144,1145″][vc_column_text]Plakat: Nicholas Hellmann[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=“yes“ css=“.vc_custom_1567677367483{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 5% !important;padding-left: 10% !important;}“][vc_column][vc_row_inner][vc_column_inner width=“1\/2″][vc_column_text css=“.vc_custom_1569410430140{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}“]Aktion \u2013 22.05.2018[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/2″][\/vc_column_inner][\/vc_row_inner][vc_column_text css=“.vc_custom_1569580483766{padding-top: 2% !important;}“] Wie Bochum, nur mit K [\/vc_column_text][vc_row_inner][vc_column_inner][vc_custom_heading text=“Nachdem die UniverCity Bochum frech s\u00e4mtliche K\u00f6lner Hochschulen mit ihren Plakaten zugekleistert hatte, konterte das Werk mit eigener Plakatkampagne.“ font_container=“tag:p|font_size:20|text_align:left|color:%23323434″ use_theme_fonts=“yes“ css=“.vc_custom_1666015826876{padding-bottom: 3% !important;}“][vc_column_text…<\/p>\n","protected":false},"author":2,"featured_media":1152,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[4],"dt_portfolio_tags":[],"class_list":["post-1143","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-event","dt_portfolio_category-4","description-off"],"_links":{"self":[{"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio\/1143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":6,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio\/1143\/revisions"}],"predecessor-version":[{"id":1972,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio\/1143\/revisions\/1972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio_category?post=1143"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/gb.kstw.de\/2018\/wp-json\/wp\/v2\/dt_portfolio_tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}